World Radio Day, Pure and DAB+

Honouring radio

Every year on February 13, the world celebrates the invention that is radio. In a landscape so shaped by the Internet, smartphones and streaming, radio has managed to stay equally relevant over the years. The 2022 theme of the holiday explains one of the reasons for this: Trust. Many people continue to associate radio with reliability.

They trust that radio news coverage is accurate, well-researched and verified. This trust extends to other features as well of course, including but not limited to traffic announcements, station accessibility and stability of transmissions. With digital radio overhauling the FM experience people grew up with, we have some interesting new insights about DAB+ for you.

World DAB reporting 2021

According to recent findings by GFK, digital radio grew by 2.6% in Europe, with almost 4.4 million DAB+ units (AHS, tuners, receivers, table-top radios & car audio) sold in 2021. By comparison, 6.2 million non-DAB+ radios were sold, albeit at a loss of 17.3%.

1.6 million of those DAB+ devices were sold in Germany alone, making it by far the biggest market on the continent, even if it exhibits an almost stagnant growth level of 0.2%. Great Britain saw a 20% decrease but remains the second biggest country for digital radio. With growths of 58%, 25% and 96%, respectively, France, the Netherlands and Czechia had the largest increase, even if the latter still occupies a relatively low market share with 80.9 million units sold.

The most important channels for DAB+ radio sales were found to be traditional electronics retailers, independet buying groups, tech superstores, department stores, hypermarkets, office equipment retailers and computer shops. Less siginificant channels include supermarkets, discounters, direct sales and duty-free shops. Proportionally high conversion rates were observed between the months from October to December in all countries investigated, which is likely at least partially attributable to Black Friday campaigns.

These findings make us confident that DAB+ will keep growing to pass out and eventually replace traditional FM devices altogether in a not too distant future.

You can’t say radio without thinking Pure

World Radio Day is an important commemorative holiday in the Aqipa calendar. With our longtime integrated partner brand Pure, we celebrate radio as a medium most of all – we provide the perfect devices for all transmission types, from FM to DAB+ to Internet radio.

Pure took a trip to Radiomuseum Innsbruck in Austria for the occasion, where they staged a rock ‘n’ roll outing of the new Evoke range. Spot, Play and Home partook in a retro-style photoshoot, mixing in with a variety of vintage devices from different decades, thus becoming part of radio history themselves. Check out the epic results!

Did you know that we currently have special offers for our Pure Elan and Siesta ranges as well as for the Evoke F3 Internet radio? Please reach out to your sales contact or to info@aqipa.com to benefit from our highly attractive purchasing prices for Pure products. Only valid for orders placed before the end of March.