Aqipa Come On Over Tour – Part 2
From Brussels to Berlin – #2 Week
After our first weeks last stop in Langenhagen, the Tour bus went straight to Berlin, where we organized a great wine tasting event – Our Tour des Senses – with Braun Audio, celebrating 100yrs of good design.
After Berlin, we took the party to Polen, with stops in Zlotow and Warsaw. Of course, our Austrian capital Vienna also was not to be missed on the route and last but not least, before heading back to our Headquarter in Kundl, we stopped in Ingolstadt. More on this in the next article.
Now, we don’t want to deprive you of detailed insights into our Tour des Senses wine tasting in Berlin and this week’s highlight Brand Pure Limited, who will release great new products soon.
#TOUR des Senses
Usually, at this time of the year, the world of Consumer Electronics is meeting at IFAMesse Berlin GmbH, but this time everything was different. That’s why this year we decided to bring the party to the city.
We invited guests to a “Tour des senses”. 1 location, 2 experts (the wine expert, Christian Kraus (GM from Riedel) and Mr. Andreas Günther (Hifi Journalist from Lowbeats)), 3 LE speakers and 4 wines were served in an exclusive collaboration between RIEDEL – The wine glass company, Braun Audio, and The Latest Store.
We learned that the founder George Riedel got rid of ornamental glasses and false beliefs in how a glass “has to” look. Despite conventional wisdom, he created glasses that were not led by what was fashionable at the time but first and foremost by a purpose: “To make any bottle of wine come out at its best.” All based on the principles of good design. These same principles that Dieter Rams formalized and lead to so many Braun design icons of today. Design needs to be useful (serve a purpose), it should be simple and it should be innovative.
We also experienced how room-filling and crystal clear the sound of a LE01 is. The new speakers from Braun Audio are timeless in their design but they also sound fantastic. Whether they are stereo-paired or used as a single speaker.
Last but not least we all saw the art and magic of storytelling live on stage with Christian Kraus who did an excellent job of guiding us through the evening. A big thank you also goes to the sound experts from Lowbeats Verlag GmbH and in particular Mr. Andreas Günther for being part of this experiment.
We weren’t the only ones who thought the event was a great success. In addition to the guests, Dhi Matiole Nunes, the Co-founder of The Latest Store was also very enthusiastic: “The guests had a fantastic evening and the feedback was positive throughout. I didn’t know what to expect and in the end I was very surprised by the combination of the Riedel wine glass tasting and the Braun Audio listening session. An absolutely successful event.”
Aqipa is offering these wine tastings for qualified dealers. If you are also interested in taking one of our free Braun Audio “Tours des Senses”, please speak to your Aqipa Sales Contact.
Some requirements would be:
- You should invite a minimum of 30 and a maximum of 50 guests
- Premises and seating must be provided
- Braun Audio and Riedel provide the glasses and speakers
We are hoping to be able to spread the word about what good design really means.
#PURE Evoke – Elevating your listening experience
Video hasn‘t killed the radio yet. We turn to radio for entertainment, music discovery and trustworthy news. We listen while we work, play or relax. We listen over the air and online. We listen alone and with family and friends.
There‘s a radio station or streaming service for every taste, and Pure is launching a product family of three to fit the needs of all modern listeners.
A country wide study in Germany has shown that 2/3 of the population consider themselves being part of the modern audio society, e.g. they access radio content through various forms including DAB+, streaming etc. With the upgrade of the most iconic and successful product range from Pure, the Evoke, Pure is aiming to cater to this large and growing group, helping them to access curated content through whatever source they wish.
Meet the new Evokes!
A radio with a design that stands out because it blends in. A radio that makes technology accessible. A radio that targets the modern audio society. A radio that looks great and sounds even better.
Evoke Spot
A compact, on-the-spot music system with versatile features for all your listening needs. Launch date: 11.11.21
Evoke Play
A versatile music stereo system that plays advanced acoustics for every occasion. Launch date: 11.11.21
Evoke Home – DAB Radio
An all-in-one music system that blends into your home to deliver room-filling stereo sound with high clarity and deep bass. Launch date: 11.12.21
You can not get enough? Check out our Aqipa #ComeOnOverTour Booklet.
We had a great Tour, meet amazing people, got interesting Insights and really enjoyed the time. Hope to meet all of you again soon.