Wilfa home appliances: exceed all your expectations
Wilfa is a Norwegian company that specializes in high-quality kitchen appliances. It was founded in 1948 and has now grown into one of Nordic’s most loved and leading suppliers of small electrical appliances. This is mainly thanks to a trusted brand strategy that focuses on design, quality, safety, and innovation.
Nordic design & vision for innovation
Their design mantra strives to refine and enhance the customer experience by providing added value in every aspect of their products. This has led them to seek consultation from World-leading experts.
For example, each step of the long development process required to create the Wilfa Probaker demanded further consultation from the National Norwegian Baking Team. Who better to advise them on their mission to create the world’s best kitchen machine?
This obsession with innovation in design has paid off! Wilfa is regularly getting awards in the Nordics, including Kitchen Product of the Year in Norway (Wilfa Performance 2020, Wilfa Probaker 2021), Best in the Test (Wilfa Uniform 2021, Wilfa Performance 2020, among others), and most recently in the UK as The Independent’s ‘Best Overall Coffee Grinder’ (Wilfa Nymalt 2022).
A true commitment to the environment.
By focusing on minimizing environmental impact in every aspect of their business, Wilfa has become an ecolighthouse® company. This adds up to their Silver Accreditation in the Ecovadis Sustainability Rating and puts their commitment to C02 compensation in the top 7% of consumer electronics companies.
But this not only extends to the sustainability of their products. They also received FSC Approval, which ensures the packaging around Wilfa’s products is recyclable and responsibly sourced. And it doesn’t end there.
With their huge attention to detail and quality assurance, they want to make sure that the product lifespan is extended as much as possible.
As proof of this, they offer a fixed 5-year guarantee on all of their products and a 10-year guarantee on their newest developments. Some of their targets for 2023 are to increase their recycled materials to at least 25%, to get 100% ISO14001 Approval, and to become a member of Cemasys to begin Climate Accounting.
“Best in test” Products.
Getting back into the topic of the “Best in test” product, why not talk more in detail about some of their most awarded products?
- Grinders
The Wilfa grinders are a very special set of products within the Wilfa coffee range. They have achieved magnificent recognition – 3 Wilfa coffee grinders earned top 5 placements in the Tek.no coffee grinder test, where the winner of the competition was the Wilfa Black Uniform coffee grinder.
Tek.no recognized this product as the best in the market for consistent grinding, with 96% of the particles complying with the promised quality and size. The Wilfa Black Aroma finished in second place and was named best in test coffee grinder by pricerunner.dk. and recommend.com.
- Coffee Machines
What do you need to make the perfect cup of coffee?
- Freshwater.
- (ideally) freshly ground coffee.
- And the right temperature.
But what do you need to ELEVATE your coffee experience? Your coffee ritual needs to be a delight to your senses.
This can be done by:
- seeing something beautiful
- doing those easy, specific movements to prepare for what’s coming,
- hearing the right sounds that awake your other senses,
- smelling that wonderful coffee smell,
- tasting something known, familiar, and great, that can not only start your day on the right track but simply give you a sweet moment in time, where you are at ease with existence.
THAT is an elevated coffee experience.
The Wilfa Performance coffee maker is the most advanced coffee brewer of Wilfa and proved better overall than 7 of its main competitors. It was ranked incredibly highly in “Best in test” competitions due to its efficiency, design, and ease of use.
Unlike most coffee makers, Wilfa Svart Performance Coffee Maker keeps the brewing temperature between 92 and 96 degrees from the first to the last drop. The pump completely empties the hopper of water at each brewing, assuring there will always be fresh, clean water when brewing (and that your coffee doesn’t include any water left behind on pipes).
Its removable water tank makes it easier for you to fill directly into it, forgetting about the hassle of having to use cups or the same carafe to get your fresh water. And of course, an adjustable drip stop to set how much coffee you brew gives you perfect coffee no matter the amount.
- Kitchen Machines
Have you ever wondered how would it be to make your pizza?
Or to see that ball of dough grow three times its size overnight?
Or simply to enjoy more that experience of making your favorite cake on a Sunday afternoon?
Yes?
Then you should look into this…
The ProBaker has a particularly full trophy cabinet. In 2021 it was named ‘Kitchen product of the year’ by the electronics industry. It has also been the recipient of several recommendations from consumer publications including Dagbladet, Tek.No, and DinSide, where it was rated 9.2 out of 10. And with AQIPA headquarters based in Kundl, Austria, a country known for having a profound respect for the baking profession, it has also become AQIPA’s joy and new jewel among the assortment.
Overall, the dominance Wilfa has established in Norway, a country known for its high living standards demonstrates its products’ efficiency and capability. And managing to maintain such a high level of quality, while achieving a sleek and contemporary look is an accomplishment that should be applauded, and for which Aqipa is proud to call the Wilfa team our partners.
“Among the different characteristics of this brand, in Wilfa, we particularly find a unique design that is remarkable within the white goods. So, of course, we are very excited about this partnership” – Klaus Trapl, Vice President of Sales.
The difference high-quality appliances can bring to our lives cannot be understated – they give us convenience and confidence in the kitchen and add an extra spark of joy in our lives.
