Aqipa to take over Polaroid distribution in Germany
Beautiful tools to capture the meaningful moments in life
We are delighted to announce our partnership with Polaroid for the distribution in Germany. The agreement starts on 1 January 2022 and covers all Polaroid instant photo products, including the brand new Polaroid cameras Polaroid Go and Polaroid Now+, which were just launched on the German market.
“It is a very special time for all of us as we look to take the Polaroid brand and what it stands for into the future with a special focus on bringing back design and making great products. Our new distributor Aqipa is a fast-growing company with a focus on marketing premium products and great potential in the lifestyle segment. We are very proud to have gained such a powerful partner to distribute our products in Germany and are very much looking forward to working together,” says Olivier Lemoine, Vice President Global Wholesale of Polaroid.
“Polaroid is a perfect fit for our growing portfolio. We focus on premium brands with unique, emotional stories for customers. Polaroid’s brand recognition and popularity, coupled with its product innovations that unite the analogue and digital worlds, is a perfect platform for us to build on. Our teams are looking forward to entering the market with Polaroid in Germany, and I am personally very excited about this amazing partnership,” says Aqipa CEO Christian Trapl.
About Polaroid
Founded in 1937 by Edwin Land, Polaroid is a US icon of innovation and engineering. Artists such as Andy Warhol, Helmut Newton, Robert Mapplethorpe, Maripol, Keith Haring and Guy Bourdin were inspired by Polaroid photography and elevated Polaroid to a cultural icon.
Today, Polaroid is committed to instant analogue photography as the brand that people around the world have come to know and love over the past 82 years. By bringing the entire product range together under one name, Polaroid sets out a new vision for the future, to be a united global brand that continues to innovate, bringing people together in diverse and meaningful ways.
Polaroid, Polaroid Color Spectrum, Polaroid Classic Border Logo, Polaroid OneStep and Polaroid SX-70 are trademarks of PLR IP Holdings, LLC, used under license.
